DNS Lookup Error And How It Affects SEO
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DNS Lookup Error is one of the most common errors encountered in Google Chrome. It is a result of server misinformation that returns a message of unresolved issues in the form of a lookup bug. If the servers are timed out or the DNS information is incorrect, a DNS error is displayed. Expired caches are also another major reason behind this. It doesn’t allow Google Chrome to work and refused to load any website at all.
Quick Fix
The easiest way to get rid of it is by clearing your cached information and cookies, along with changing your DNS server address.
Let us now come to the big question- how does DNS error affect SEO?
Many technical experts out there have attempted to transcribe the direct impact of DNS errors on SEO, but our attempt here is to make it as simple as possible for you to understand. The background summary of it is that any change to DNS affects SEO in many indirect ways because the website is not optimized in its behind-the-scenes features and coding and retrieval. Apart from it, crawling and indexing becomes a hassle for the search engine, leading to less than desirable search traffic and tanking the Google Search Results Rankings.
- DNS Lookup Error makes crawling and indexing difficult for Search Engine Bots.
- DNS Lookup Error makes the loading speed slower than usual, if it successfully retracts information.
- DNS Lookup Error can result in drops in rankings, especially if it is not fixed on priority basis.
- DNS Lookup Error reduces trustworthiness of a website.
- DNS Lookup Error drives away relevant traffic, leading to reduced sales.
- Conversion rates can also take a blow if DNS Lookup Error is not fixed properly.
SEO is a complex structure that depends on various variables to be playing in harmony to yield the best results. Even though they might not impact SEO in a concrete manner, you can see tangible results in your data analytics on a routine basis.
It would be wrong to say that DNS Lookup Error can mess up your entire SEO infrastructure. Instead, it throws the SEO structure off-balance and can be the culprit behind the non-attainment of the desired results of optimization process, strategies and techniques.